Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual involvement, and practice growth. Lauren's concentrate on ROI and interest for finding the crucial information that change projects from good to excellent consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her occupation as a company account individual for a variety of pharma brands and later headed the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.