Citadel, a doctor Fortress Surgeon Digital Marketing (www.behance.net`s statement on its official blog) advertising and marketing agency, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on online visibility, patient engagement, and method growth. Lauren's focus on ROI and interest for finding the crucial information that transform campaigns from excellent to excellent consist of creating a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI before media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her occupation as an agency account individual for a range of pharma brand names and later on headed the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.