Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the important details that transform campaigns from good to fantastic consist of creating a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast approach for predicting ROI before media investment.

A 25-year expert in the health care marketing and advertising space, Tracey began her job as a firm account person for a selection of pharma brand names and later headed the advertising effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.

He leads a team of media technique, media preparation, media purchasing and media execution specialists that collaboratively ensure that project goals are achieved in order to make best use of roi and engagements. Lauren's career in digital and media started in the 90's, equally as digital ended up being a feasible advertising and marketing network.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.