Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, individual involvement, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brands with all lifecycle phases: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising sunsetting.

A 25-year professional in the health care advertising and marketing area, Tracey started her occupation as an agency account person for a selection of pharma brands and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the design for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.