Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, patient engagement, and method development. Lauren's focus on ROI and interest for finding the critical details that change campaigns from excellent to excellent consist of developing a grand scale multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for predicting ROI before media investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her career as a firm account individual for an array of pharma brands and later spearheaded the advertising initiative to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.