Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, client involvement, and technique development. Lauren's concentrate on ROI and passion for finding the vital details that transform projects from great to fantastic consist of establishing a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for forecasting ROI prior to media investment.

Among the things Martin enjoys most regarding his duty is the opportunity to research and comprehend the subtleties of both new and well established markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.