Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, person involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the critical information that change campaigns from excellent to terrific consist of developing a grand range multivariate examination structure making use of fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast strategy for anticipating ROI before media investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her occupation as an agency account individual for an array of pharma brands and later on pioneered the marketing effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the design for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.